Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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26 Mar: What Are the Latest Social Media Updates? [March 2018]

If you’re a social media marketer who always strives to succeed on social media platforms, keeping up with the new feature updates and putting them into full use are extremely important. Yes, at Exabytes Digital, it’s our job to explore all possibilities and make full use of all the latest technology and tools on the social media to bring more value to our customers. In this blog post, I will summarize all the latest social media updates that you should…

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22 Mar: Learn From 123,599 Facebook Ad Examples for Free

Every advertiser should know that a well-designed Facebook Ad is essential to increasing the effectiveness of a social media marketing campaign. In fact, the first thing any business would want to find out about their competitors would be the advertisements they are using, and how well are they using them. Fortunately, if you want to find out your competitors’ Facebook Ads, you can use the free tool from AdEspresso to search their vast collection of ads for free. It’s always…

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20 Mar: 3 Must-Have Photo & Video Editing Apps for Social Media Marketing

Photo and video editing apps have become something essential on our smartphones. If you just got the new iPhone X (Apple fan here ><), you can change it to a little photo studio in your pocket. You will be surprised to find out many free apps created by various mobile application development companies just for people like you and me. Judging from the large number of choices, picking the right one will definitely give you an upper hand in photo…

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19 Mar: Top 5 Facebook Advertising Mistakes

Ad Frequency Most advertisers do not look at the ad frequency when they advertise their campaigns. Having an Ad Frequency above 3 can mean that your audience will be seeing your ad at least 3 times. More often than not, high ad frequency works well for brand awareness but not for the conversion rate. It may cause your campaign to become less cost effectiveness as you are targeting the same people with the same message, and expecting different results at…

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19 Mar: 8 Landing Page Mistakes which Cause Low Conversion Rate

1 Navigation Bar Distraction When it comes to landing pages, the ultimate goals are to have visitors understand the main message and hopefully execute your request, for example, submitting a form, completing a purchase or downloading something after filling out a form. Many often misunderstand that landing pages should also have the menu bar, like what is seen on websites, but this actually increases the tendency for visitors to click away from your page or bounce to other pages. It’s…

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14 Mar: Most Popular Facebook Pages in Malaysia 2018

There is no denying that Facebook is still the ‘king’ of social media platform, especially in Malaysia. In 2014, the total of Facebook users in Malaysia had exceeded 10 millions, and is expected to grow steadily till 15 millions in 2022. Do you know which Facebook Pages are the most preferred by these millions of Malaysians, and rank the highest for both men and women? Check it out! *All the ranking are obtained from the Facebook Audience Insights at 7…

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13 Mar: Fruitful Digital Marketing Knowledge Sharing at Wawasan Open University

PENANG, MARCH 6, 2018 – Wawasan Open University (WOU) has invited Exabytes Digital to share about the latest digital marketing trends, tips and real life examples to their students and lecturers. The sharing session, which lasted for 2 hours from 2.30pm-4.30pm, was presented by Martin Tang, the Digital Marketing Specialist of Exabytes Digital, and followed by Jerrick Yeoh, the Digital Marketing Manager of Exabytes Digital. Both of them shared a wide range of topics, from the basics of each digital…

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09 Mar: Google Ads vs. Facebook Ads: What’s the Right Tool for Growing Your Business?

“Should I spend my online marketing budget on Google Ads or on Facebook Ads?” That’s the million dollar question business owners want the answer to. Honestly speaking, there is no one certain answer. And worse still, you will hear a lot of conflicting answers. For example, “Google Ads is so expensive. We should only advertise on Facebook.”, “Facebook ads are just for branding purpose. Google Ads is more effective in generating sales.” But we can have a comparison of both…

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09 Mar: 15 Free Email Marketing Software

Who don’t like Free stuff? We totally understand for a startup or small business, every penny count and it’s wise to utilize every penny efficiently. If you’re searching for the most valuable email marketing software, you’ve come to the right post. Presenting to you the 15 Free email marketing software of 2018. All the tools mentioned below are essentially the free plans with certain limitation. However, if basic functions are all you need for your email marketing campaigns, most free…

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02 Mar: ‘Hire’ a Chatbot to Manage Your Fan Page!

Have you heard of Chatbot? An automatic AI (artificial intelligence) bot that can help you to save lots of time managing your business fan page! In fact, more and more companies have discovered this super efficient software and started to use them. You can use it too to increase efficiency and speed up your work! Check out the reasons why more and more people are using Chatbot to manage their business fan page!   Reduce Customer Service Workload & Increase…