Have you noticed the “Not Secure” warning in the search bar in Google Chrome for websites that have not adopted HTTPS encryption?
Beginning July 2018, Chrome will mark all HTTP sites as “Not secure”. In the next update, Chrome 68 will fully display the “Not Secure” notice.
In fact, Google Security Blog already published the same warning in February 2018.
RED “Not Secure” for HTTPS Websites
We knew that Google really takes HTTPS usage seriously when the Chromium Blog mentioned in October 2018 that all HTTP pages would prompt a strong red warning.
For websites that still don’t have HTTPS encryption, site owners are Strongly Encouraged to purchase a SSL certification now.
Failing to do so will give website visitors a negative impression, such as malware infection and security issues, which in turn leads to lower customer confidence in making a purchase or merely form/personal details submission.
HTTPS as a Ranking Signal
The adoption of HTTPS (also known as HTTP over TLS, or Transport Layer Security) is a MUST for websites now.
Most hosting plans from web hosting providers come with free SSL (Secure Socket Layer) that make your website HTTPS enabled.
The free SSL, which is Domain Validation (DV) type is the basic requirement to have HTTPS status.
Please consult with your web hosting provider to find out the best option for your website. It fully depends on your business needs when it comes to choosing between Organization Validation (OV) or the Extended Validation (EV) certificate.The EV certificate will have the signature green address bar at the top of your browser. This is important especially to all e-Commerce websites.
It’s definitely a wise move for businesses to follow the recommendation of Google and take action now!
And of course, SSL is also extremely important for SEO, user experience and your brand.
Better be safe than sorry.