SELANGOR, MAY 20, 2018 – Exabytes Digital is proud to be the part of the Selangor Accelerator Programme (SAP) 2018, an intensive 4-month programme to the startup in the country. The SEO training is in the “Acceleration” stage where all participating startups get to meet experienced mentors and industry leaders to increase their chances of joining the international pitching competition in September this year.
Exabytes as one of the partners of SITEC (Selangor Digital Creative Centre), the organizer of this programme, fully supports the startups in Malaysia to bring their business to the next level.
This time, the Digital Marketing Specialist of Exabytes Digital, Martin Tang was the speaker who dished out the valuable advice to over 40 participants on search engine optimization (SEO) in both the group sharing and one-on-one mentoring sessions.
AGENDA
Morning Session (10.00am to 1.00pm):
Part 1: SEO 101
- SEO Glossary & Basic Terms
- History of SEO
- Evolution of SEO Algorithm
- Factors That Affect SEO
Part 2: 10 Important Dos for SEO
- Keyword Research
- HTML
- Image Optimization
- Speed
- Mobile Friendly
- HTTPS
- Google Search Console
- Backlinks
- Tools & Software
- Review and Optimize
- App Store Optimization (ASO) *bonus
Part 3: 8 Fatal Mistakes of SEO
- Duplicate Content
- Keyword Stuffing
- www/non-www and HTTPS
- Weak Content
- Ignore UI/UX and Conversion Rate Optimization (CRO)
- Buy Links
- Technical SEO
- Try to Fool Google
- International SEO *bonus
Afternoon Session: One-on-one Mentoring session for selected startups (3.30pm – 5.30pm)
6 startups were chosen to have a 20-minute mentoring session conducted by Martin
In the morning session, many participants were busy asking questions related to SEO, websites and SEO myths.
As different startups have different levels of SEO knowledge (some startups have minimum SEO knowledge while others are already in advanced level), a great variety of questions were answered, including Content Delivery Network (CDN), Accelerated Mobile Pages Project (AMP), Mobile SEO, the right time to launch SEO.
We were glad that most participants had learned something practical and useful about search engine optimization.
The sharing session ended with group photo taking among the startups and the facilitators from SITEC.
Once again, thank you for coming. It’s an honour to have this fruitful sharing with all you guys!
Cheers!
More event photos at our Facebook Album: Selangor Accelerator Programme (SAP) 2018 – SEO Training
