Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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15 Jan: Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…

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24 Dec: Service Tax on Digital Service (SToDS) / Digital Service Tax

As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means any service that is delivered or subscribed over the internet or…

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11 Dec: How can I utilize the “People also ask” questions on Google for SEO?

What is “People also ask” on Google? The “People also ask” (PAA) box is a search engine result page (SERP) feature that has appeared on Google for quite some time. When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile). *I will use the search keywords ‘external monitor’ as the example throughout this post. The structure of “People also ask” contains around four related questions to the keyword you search,…

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09 Dec: Top 8 Digital Marketing Trends for 2020

In just a blink of an eye 2019 is almost coming to an end and we move forward in entering a new era of Business 4.0. For those of you are not in the loop, Business 4.0 is the result of Industry 4.0, the fourth evolution of how industries are enhanced and modified to fit that current era’s needs using the technology that is available at our disposal. Essentially what it means is that businesses are required to adopt as…

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15 Nov: My Sharing with Developer Circle Penang.. How Structured Data Can Boost Your SEO (Website Rankings)?

Thanks to the invitation by Developer Circle Penang community, especially Mr. Gooi Liang Zheng (the Penang Lead of Facebook Developer Circle), I had the opportunity to share my SEO knowledge to fellow members. The SEO & Marketing Meetup took place at aCAT Penang, Georgetown. The two speakers of the event were Calvin Lee and myself. As the first speaker, I was delighted to share on Structured Data about search engine optimization (SEO). Calvyn Lee took the stage later and shared…

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24 Sep: Get Spotted Even During Haze

Ever wondered how people with bad eyesight look at things? Well wonder no more, now you can experience blurry vision with the added touch of faint smoke smell thanks to haze. Yup, it’s haze season again. 11 months out of a year, Malaysia never fails to captivate your heart with its breathtaking beauty but the one remaining month, you will literally struggle to catch your breath due to the thick polluted air that the country experiences. However, it’s not all…

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06 Sep: Combine Storytelling in Marketing : Part 2

Many people assume that storytelling in marketing is a relatively new concept but believe it or not, we’ve been doing it for decades! How else can a person relate to what you have to say and understand your product better? During the EIMS 2019 that Exabytes conducted last month, this was one of the interesting topics that were discussed by speaker Roberto Cumaraswamy. For those who are not familiar with who he is, Roberto is a Marketing Consultant and trainer…

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27 Aug: Increase Sales Conversion Using Digital Storytelling: Part 1

Learn how to increase sales conversion via digital storytelling. Lucky for us, through digital marketing we get to reach a large audience very easily but the problem for most marketers seems to be retaining the audience. So you’ve managed to reach them but how do you make them listen? When I was in EIMS 2019 earnestly jotting down tips of the trade for Digital Marketing, I learned a couple of very important things when it comes to storytelling (see, I…

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14 Aug: EIMS 2019: Cutting-edge Digital Marketing

When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019. With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging….

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26 Jul: Social Media Post Design In 28 Seconds?!

When I became a digital marketer in Malaysia, I very quickly realise that time is a luxury you can’t afford. It seems like that’s the case around the globe too. On an average day, creating a social media post and thinking of the caption is sap sap sui (super easy) but with several campaigns and content pending the last thing you want to do is design and come up with catchy phrases.   That’s why we take all the help…