Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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08 Feb: 40+ Malaysia Chinese New Year Video Ads 2019 Compilation

No kidding! There are over 40 Chinese New year video ads for this year! Some brands/businesses even have 2 videos dedicated for this festive season. Unlike previous years, the willingness to invest in professional video ads is higher among various brands in Malaysia. More and more businesses have realized the importance of brand awareness and video ads are no doubt, one of the best options. In fact, it’s a great idea to advertise via YouTube Ads, Facebook Ads, Instagram Ads…

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31 Jan: [Announcement] Withholding Tax & Service Tax on Imported Services For Digital Advertising Services

What is Withholding Tax? Withholding tax is an amount withheld by the party making payment (payer) on income earned by a non-resident (payee) and paid to the Inland Revenue Board of Malaysia. ‘Payer’ refers to an individual/body other than individual carrying on a business in Malaysia. He is required to withhold tax on payments for services rendered/technical advice/rental or other payments made under any agreement for the use of any moveable property and paid to a non-resident payee. ‘Payee’ refers…

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28 Jan: 5 Common Mistakes for Digital Marketers

Some say every digital marketer needs to go through a long process and journey to excel in the digital marketing career. That is in fact, very true. To become a good digital marketer in 2019, one needs to have a good foundation on the marketing concept. From websites, content creation, Google Ads, Facebook Ads, Insta stories, LinkedIn, podcasts, video advertising, SEO, chatbots and email marketing, we, the digital marketers need to know almost everything. For small businesses and startups, most…

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17 Jan: 4 Things to learn from this “Egg”, really? 🥚

At the time (17 Jan 2019, 11.22am) I wrote this blog post, this Instagram post had already achieved 46 millions likes. I bet it can reach 100 millions likes in the near future. Yup, it’s just a stock image of an egg, and it has become the most popular Instagram post now. You know what?! the egg is taking over Kylie Jenner’s shot of her newborn daughter. View this post on Instagram stormi webster 👼🏽 A post shared by Kylie…

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28 Dec: Top 10 YouTube Ads of 2018

Every day, countless Internet users watch millions of minutes of YouTube videos. It’s time we look back to some of the best of the best YouTube Ads around the globe in 2018. Businesses can watch, learn the storyline and composition, and the way the best video ads are put together. If you want to stand out from the competition in 2019, video ads can be one of the most effective tools and strategies. People will remember your brand after watching…

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13 Dec: Top 8 Digital Marketing Trends for 2019

2018 has almost come to an end. Most of the merchants are already busy preparing for the last wave of promotions, namely the year-end sales. It’s undeniably true that 2018 is a very important year for eCommerce, which has grown exponentially in Malaysia along with other countries in the world. Here is my take on the digital marketing trends 2019 in Malaysia.   1. Artificial Intelligence (AI) While AI is not really new, we can expect the maturity of this…

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13 Nov: Not Good at Sales? Have you checked out these 6 Insightful Data?

The ultimate question for every business: How do I increase my sales? Regardless of industry, I’m pretty sure you will encounter bad sales in certain months of the year. In this blog post, I will share the 6 insightful data that you can use to catapult your sales. In fact, every business should check these data from time to time. So let’s see how we can utilize these data to the fullest! 1. Search Volume If you dealing with paid…

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15 Oct: Still follow the traditional marketing funnel? It’s time for a change!

Human behaviour keeps changing; people respond differently based on situation and time. If you’re still using the traditional marketing funnel for your digital marketing campaigns, it’s time to evaluate your strategy. Today, people are no longer following a linear path from awareness to consideration to purchase. For more details, I highly recommend read the post from Think with Google: How Intent is Redefining The Marketing Funnel. But of course, there is not a universal marketing funnel for all products and…

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02 Oct: Google Analytics Workshop – Exabytes Digital Day

SELANGOR, SEPTEMBER 27, 2018 – Finally, we fulfilled the overwhelming requests from our valued customers — the Google Analytics Workshop was organized, with 120+ participants showing up at the workshop venue, CO3 Social Office, a place sponsored by the co-organizer of this event, CO3 Social Office Sdn Bhd. To cater for the learning needs of participants with different levels of knowledge in Google Analytics, the organizer had decided to split the workshop into two target audiences: 1) Google Analytics for…

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20 Sep: 9 Free Online Design Tools for your Digital Marketing Content

When thinking about design tools, one single golden standard software is Adobe Photoshop. However, you need certain time to explore and learn the software, assuming you know nothing about it. Many beginners might feel it’s too complicated and time consuming, not to mention the software charges a monthly subscription fee. Who doesn’t love free stuff? Luckily, when it comes to graphic design for your website, or digital marketing content, there are so many free software with high quality features. One…