Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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: 6 Latest Trends You Can’t Ignore in Wholesale Distribution

The coronavirus pandemic has disrupted different industries and created unprecedented situations around the world. As a result, the global supply chains have been adversely impacted due to the closure of factories, warehouses, and wholesale distribution centres. Businesses are suffering from massive financial losses in this challenging time. However, such circumstances have also allowed companies to explore new opportunities to operate their business in an efficient and profitable manner. Today, some interesting trends are becoming highly popular in wholesale distribution. In…

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: 5 Steps to Build a Digital Marketing Plan

Due to the emergence of the COVID-19 pandemic around the world in 2020, it’s no secret that going online is the future. The rate of business digitalization transformation is rising exponentially, and the trend is set to continue in many years to come. It doesn’t matter if it’s for a long term or short term digital marketing project – a plan is essential for every successful marketing campaign. With good teamwork, building a transparent, clear and defined digital marketing plan…

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: SME Digital Summit: How to Make 1 million views from webinar?

With an ongoing pandemic and social distancing, engaging with your audience and even your team members is a difficult task. One particular way that has taken the industry by storm is webinar! Even though webinars were common on an international avenue, in Malaysia it was relatively unheard off before now. Based on Webopedia’s definition, a webinar is essentially a web-based seminar or presentation that can be done over video conferencing software. Did you know that almost 73% of B2B marketers…

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: Part 1: Branching into Digital Transformation for SME post-Covid 19

The year 2020 has been an upheaval from the very beginning, especially in Malaysia. From the political change we experienced with a new government to the spread of a global pandemic, it has been a difficult year, to say the least. Over the last couple of months, the phenomenon that is Covid-19 has been the most discussed topic worldwide. Not only has it taken a toll on people’s health but also on the economy. It is sad to see so…

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: Hari Raya 2020 Video Ads in Malaysia [Compilation]

For obvious reasons, this year’s Hari Raya is not the same as the years before. With the Conditional Movement Control Order (CMCO) still in place, many of our fellow Muslim friends are unable to visit their family and loved ones this Raya. Hence, many families have resorted to virtual Balik Kampung due to the ban on interstate travel as well. Admittedly, we are in rough times but that doesn’t mean there is no light at the end of the tunnel….

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: Google: Mobile-First Indexing for All Websites by Sep 2020

Finally, Google announced mobile-first indexing, which would be applied to all websites by September 2020.

In fact, it’s already been 4 years since the early stage of experimenting and implementing mobile-first indexing for Google search.

Why does Google search emphasize so much on mobile?

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: Work from Home Like a King! These Apps/Tools Can Help..

I’m pretty sure almost the whole world is affected by the Covid-19 outbreak. Many of us, including the Exabees, have to work from home during MCO (Movement Control Order) to prevent the virus from spreading. Many businesses are still running although no one is working at the office. As you read the tips in this post, many hidden warriors are working relentlessly to keep the business running during this challenging time. If a company has a work from home culture,…

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: Branding Strategies for Startups To Do Immediately!

People in the Marketing industry constantly use the term Branding or Brand Strategies but what does it actually entitle? What are the steps needed to make sure your business stands out from the crowd, especially if you’re a young startup? These are some of the things that we discussed in the #TECH Kampar 2020 event this month. Held at the Universiti Tunku Abdul Rahman (UTAR) Kampar campus, on the 4th March 2020, the event hosted several companies who were able…

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: Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…