Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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18 Apr: How Do I Choose The Right Facebook Campaign Objective?

Have you ever been confused when there’s SO many Facebook campaign objectives to choose from? Fret not; you’re not the only one! All of us have been there, done that. Each of the objectives serves to different stages of your business  goals. Which means-first you have to understand the basic marketing funnel & learn where your business is positioned at. Once you’ve point out that; you move on to identifying what are your marketing goals. What result you’d expect to…

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13 Apr: Digital Marketing Sharing at Universiti Sains Malaysia (USM)

PENANG, APRIL 11, 2018 – As part of teaching and sharing more about the digital marketing to education sectors, School of Computer Sciences of Universiti Sains Malaysia (USM) has invited Exabytes Digital to become a speaker. We felt very honoured to be invited for the 2 hours session from 9.00am-11.00am, talking to the CMT421 – E-Business Strategy students. Martin Tang, the Digital Marketing Specialist of Exabytes Digital, shared on the real world knowledge about digital marketing during that session. To…

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10 Apr: WHY Outsource Your Digital Marketing?

As we know, many businesses already made the move to leverage on digital channels, such as social media, Google search, email and their website to stay connected with their existing and potential customers. As statistics show that people spend twice as much time as before on digital devices instead of visiting physical shops, it’s undeniably true that Digital marketing has become more and prevalent and efficient than offline marketing. 1. Access to the latest and most advanced digital marketing technology…

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04 Apr: Can Your Business Go Viral With “Crispy Chicken Rendang Skin”?

Recently, a Malaysian-born woman who took part in the reality TV show, MasterChef UK was eliminated. The reason: the chicken skin needs to be “crispy” for Rendang. The news suddenly became viral as many netizens keep commenting and publishing their opinions about the decision of the MasterChef judge. In this post, let me share with you how this news could go viral, and let’s check out how you can learn and apply it to your business.   Viral Marketing Obviously,…

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02 Apr: It’s Live Now → Mobile-First Indexing

What is Mobile-first indexing? According to the Google Webmaster Central Blog, mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content from now onwards. Google has…

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26 Mar: A/B Testing: Drive More Conversions by Understanding Your Customers

What is A/B Testing? A/B testing is one of the most powerful marketing techniques to test and figure out which strategy or promotion works best for you. You can test anything from your search ads copy, banner design, website layout, add to cart button colour, to almost everything imaginable! At the end of the test, the one that offers the most number of conversions or the best conversion rate gets the crown. For example: The image above illustrates 2 websites…

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26 Mar: What Are the Latest Social Media Updates? [March 2018]

If you’re a social media marketer who always strives to succeed on social media platforms, keeping up with the new feature updates and putting them into full use are extremely important. Yes, at Exabytes Digital, it’s our job to explore all possibilities and make full use of all the latest technology and tools on the social media to bring more value to our customers. In this blog post, I will summarize all the latest social media updates that you should…

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22 Mar: Learn From 123,599 Facebook Ad Examples for Free

Every advertiser should know that a well-designed Facebook Ad is essential to increasing the effectiveness of a social media marketing campaign. In fact, the first thing any business would want to find out about their competitors would be the advertisements they are using, and how well are they using them. Fortunately, if you want to find out your competitors’ Facebook Ads, you can use the free tool from AdEspresso to search their vast collection of ads for free. It’s always…

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20 Mar: 3 Must-Have Photo & Video Editing Apps for Social Media Marketing

Photo and video editing apps have become something essential on our smartphones. If you just got the new iPhone X (Apple fan here ><), you can change it to a little photo studio in your pocket. You will be surprised to find out many free apps created by various mobile application development companies just for people like you and me. Judging from the large number of choices, picking the right one will definitely give you an upper hand in photo…

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19 Mar: Top 5 Facebook Advertising Mistakes

Ad Frequency Most advertisers do not look at the ad frequency when they advertise their campaigns. Having an Ad Frequency above 3 can mean that your audience will be seeing your ad at least 3 times. More often than not, high ad frequency works well for brand awareness but not for the conversion rate. It may cause your campaign to become less cost effectiveness as you are targeting the same people with the same message, and expecting different results at…