Martin Tang

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10 Jun: 60 Hari Raya Video Ads of 2019 in Malaysia – Ultimate YouTube Compilation Videos

The majority of Hari Raya Ads of 2019 have incorporated humor/comedy into their YouTube videos. Happiness and family values are some of the strongly emphasized elements in the largest festive season in Malaysia. Warning: Some of the videos will make you laugh till you cry, especially towards the end of the videos. There is no denying that video marketing has already become the norm or trend during major festivals or big occasions in Malaysia. Many big brands invested on full…

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31 May: IGTV FINALLY Supports Horizontal Videos

For those who are not familiar with IGTV, it’s actually a new feature from Instagram to let users watch long-form videos. Verified accounts can upload up to 60 minutes long via a computer while the maximum duration for normal news feeds on Instagram only last for 60 seconds per clip. Obviously, the intention of this update is to compete with YouTube, the largest video sharing platform in the world. Instagram said the vertical orientation made sense for the mobile-first platform,…

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21 May: View All Active Facebook Ads of Anyone for FREE [Best Competitor Spying Tool]

Facebook is working hard to encourage transparency by giving us more information on all the Facebook ads we see. Launched on 28 March 2019, now all worldwide users have a better way to learn about Facebook Ads (how the best FB Ads are designed, FB Ads strategies, etc). The new feature is called Facebook Ad Library. Read the full announcement here: https://newsroom.fb.com/news/2019/03/a-better-way-to-learn-about-ads/ Finally, by typing the Facebook page name, topics or organization, the new tool will display all active Facebook…

13 May: Exabytes Becomes a Channel Partner of Alibaba.com

PENANG, April 25 – Alibaba.com is partnering Exabytes as the new official channel partner in the northern region of Malaysia. The Launch Ceremony held at The Light Hotel, Seberang Jaya, Penang was attended by over 200 guests who witnessed the collaboration of Alibaba.com and Exabytes to boost exports by Malaysian SMEs. As part of the new partnership, Alibaba.com appointed Exabytes as an authorised Global Gold Supplier (GGS) membership Channel partner. This service would enable businesses like SMEs to tap into…

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16 Apr: Top 10 Most Followed Instagram Users in the World [April 2019]

There is no denying that Instagram is getting higher popularity than Facebook as the main social media platform for younger generation, especially the millennium.

As the digital age evolves, new channels such as influencer marketing sometimes performs even better than Facebook Ads at a lower cost. Presenting to you the top 10 most followed Instagram users in the world as of April 2019.

All of them have more than 100 millions Instagram followers.

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08 Apr: WhatsApp Update: Now nobody can add you to ‘annoying’ groups

From time to time, WhatsApp introduces new features to offer its users better usability in the messaging app. This time around, WhatsApp announced a major update to its privacy settings ahead of the election in India. With this new privacy update, you get to decide who can add you to the WhatsApp chat group. No more worries about being added to any unknown group, especially by spammers without your consent. This update is important to fight the spread of fake…

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26 Mar: You can checkout on Instagram now

Although Facebook is still the champion in terms of total social media users in Malaysia, but the average age of Facebook users are aging. In contrast, Instagram is booming now especially for younger generation (below 25 years old). In a few years time, the majority of Instagram users will have higher buying power, they are the next wave of future consumers. Good news from Instagram, you can buy and checkout without leaving Instagram. Yes, perform all transactions within the app…

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01 Mar: Latest Social Media Platform Updates [March 2019]

1. Facebook Facebook Page Admin is now able to respond to Instagram Messages from Page Inbox The Feb 2019 update from Facebook is focusing on simplifying messaging for page admins. Finally, Facebook Page admins are able to respond to Instagram direct messages (DM) from their Facebook Page inbox. This update is life savior to all social media admins that wish to combine all messaging under one platform, and a good news to those who need to reply private messages from…

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08 Feb: 40+ Malaysia Chinese New Year Video Ads 2019 Compilation

No kidding! There are over 40 Chinese New year video ads for this year! Some brands/businesses even have 2 videos dedicated for this festive season. Unlike previous years, the willingness to invest in professional video ads is higher among various brands in Malaysia. More and more businesses have realized the importance of brand awareness and video ads are no doubt, one of the best options. In fact, it’s a great idea to advertise via YouTube Ads, Facebook Ads, Instagram Ads…

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31 Jan: [Announcement] Withholding Tax & Service Tax on Imported Services For Digital Advertising Services

What is Withholding Tax? Withholding tax is an amount withheld by the party making payment (payer) on income earned by a non-resident (payee) and paid to the Inland Revenue Board of Malaysia. ‘Payer’ refers to an individual/body other than individual carrying on a business in Malaysia. He is required to withhold tax on payments for services rendered/technical advice/rental or other payments made under any agreement for the use of any moveable property and paid to a non-resident payee. ‘Payee’ refers…