Martin Tang

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27 Mar: Work from Home Like a King! These Apps/Tools Can Help..

I’m pretty sure almost the whole world is affected by the Covid-19 outbreak. Many of us, including the Exabees, have to work from home during MCO (Movement Control Order) to prevent the virus from spreading. Many businesses are still running although no one is working at the office. As you read the tips in this post, many hidden warriors are working relentlessly to keep the business running during this challenging time. If a company has a work from home culture,…

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15 Jan: Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…

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24 Dec: Digital Service Tax 2020 and Withholding Tax in Malaysia

*LATEST UPDATE: NO MORE DIGITAL SERVICE TAX FOR EXABYTES DIGITAL SERVICES As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means…

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11 Dec: How can I utilize the “People also ask” questions on Google for SEO?

What is “People also ask” on Google? The “People also ask” (PAA) box is a search engine result page (SERP) feature that has appeared on Google for quite some time. When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile). *I will use the search keywords ‘external monitor’ as the example throughout this post. The structure of “People also ask” contains around four related questions to the keyword you search,…

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15 Nov: My Sharing with Developer Circle Penang.. How Structured Data Can Boost Your SEO (Website Rankings)?

Thanks to the invitation by Developer Circle Penang community, especially Mr. Gooi Liang Zheng (the Penang Lead of Facebook Developer Circle), I had the opportunity to share my SEO knowledge to fellow members. The SEO & Marketing Meetup took place at aCAT Penang, Georgetown. The two speakers of the event were Calvin Lee and myself. As the first speaker, I was delighted to share on Structured Data about search engine optimization (SEO). Calvyn Lee took the stage later and shared…

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02 Jul: LinkedIn Reactions: New Ways To Engage

If you’re an active user of LinkedIn, the largest professional social media platform in the world, you may have already noticed that the user experience is becoming more and more like Facebook. From the launch of native LinkedIn video in 2017 to LinkedIn live on February 2019 (not open to all members and still need to apply in order to use their live video broadcasting), we can see many similarities. The latest feature (or a modified feature of Facebook) is…

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10 Jun: 60 Hari Raya Video Ads of 2019 in Malaysia – Ultimate YouTube Compilation Videos

The majority of Hari Raya Ads of 2019 have incorporated humor/comedy into their YouTube videos. Happiness and family values are some of the strongly emphasized elements in the largest festive season in Malaysia. Warning: Some of the videos will make you laugh till you cry, especially towards the end of the videos. There is no denying that video marketing has already become the norm or trend during major festivals or big occasions in Malaysia. Many big brands invested on full…

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31 May: IGTV FINALLY Supports Horizontal Videos

For those who are not familiar with IGTV, it’s actually a new feature from Instagram to let users watch long-form videos. Verified accounts can upload up to 60 minutes long via a computer while the maximum duration for normal news feeds on Instagram only last for 60 seconds per clip. Obviously, the intention of this update is to compete with YouTube, the largest video sharing platform in the world. Instagram said the vertical orientation made sense for the mobile-first platform,…