Martin Tang

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13 Dec: Top 8 Digital Marketing Trends for 2019

2018 has almost come to an end. Most of the merchants are already busy preparing for the last wave of promotions, namely the year-end sales. It’s undeniably true that 2018 is a very important year for eCommerce, which has grown exponentially in Malaysia along with other countries in the world. Here is my take on the digital marketing trends 2019 in Malaysia.   1. Artificial Intelligence (AI) While AI is not really new, we can expect the maturity of this…

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13 Nov: Not Good at Sales? Have you checked out these 6 Insightful Data?

The ultimate question for every business: How do I increase my sales? Regardless of industry, I’m pretty sure you will encounter bad sales in certain months of the year. In this blog post, I will share the 6 insightful data that you can use to catapult your sales. In fact, every business should check these data from time to time. So let’s see how we can utilize these data to the fullest! 1. Search Volume If you dealing with paid…

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15 Oct: Still follow the traditional marketing funnel? It’s time for a change!

Human behaviour keeps changing; people respond differently based on situation and time. If you’re still using the traditional marketing funnel for your digital marketing campaigns, it’s time to evaluate your strategy. Today, people are no longer following a linear path from awareness to consideration to purchase. For more details, I highly recommend read the post from Think with Google: How Intent is Redefining The Marketing Funnel. But of course, there is not a universal marketing funnel for all products and…

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02 Oct: Google Analytics Workshop – Exabytes Digital Day

SELANGOR, SEPTEMBER 27, 2018 – Finally, we fulfilled the overwhelming requests from our valued customers — the Google Analytics Workshop was organized, with 120+ participants showing up at the workshop venue, CO3 Social Office, a place sponsored by the co-organizer of this event, CO3 Social Office Sdn Bhd. To cater for the learning needs of participants with different levels of knowledge in Google Analytics, the organizer had decided to split the workshop into two target audiences: 1) Google Analytics for…

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20 Sep: 9 Free Online Design Tools for your Digital Marketing Content

When thinking about design tools, one single golden standard software is Adobe Photoshop. However, you need certain time to explore and learn the software, assuming you know nothing about it. Many beginners might feel it’s too complicated and time consuming, not to mention the software charges a monthly subscription fee. Who doesn’t love free stuff? Luckily, when it comes to graphic design for your website, or digital marketing content, there are so many free software with high quality features. One…

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30 Aug: 10 Most Followed Twitter Accounts in the World [Infographic]

Ranked after Facebook, Twitter is the 2nd largest social media network in the world. The primary difference between Twitter & Facebook is the limitation on the total characters of “Tweets”, which is 280 characters (increased from the previous 140 characters). Today, Twitter’s global total monthly users is around 335 millions, according to Statista. Only 3 persons in the world have more than 100 million Twitter followers: Katy Perry: 106M Justin Bieber: 104M Barack Obama: 102M Feel free to share this…

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30 Jul: 5 Types of E-Commerce Email Marketing You Should Use Now

If you run an e-commerce business, email marketing is one of the most effective tools to retain customers. The important point to remember is don’t hard-sell to your client base using email marketing all the time. Email marketing when overdone, can look like spam, and nobody loves it. Despite the emergence of new e-commerce websites every day, most online stores still don’t fully utilize their clients’ emails. If you have no idea which email marketing software is suitable for your…

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19 Jul: 4 Powerful and Free Tools to Research Your Competitors

Everyone keeps asking me the same question: How do you know so much about your competitors? Well, the answer is a simple one — because I know the free tools to spy on them. In fact, all of us can follow the same steps and learn within minutes. I’m serious! 🙂 Let’s discover and research your competitors now! 1) SimilarWeb First, visit https://www.similarweb.com/. Enter your competitor’s website URL. Let’s take apple.com as an example. The first section will tell you…

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12 Jul: Top 10 Persons with the Most Twitter Followers in Malaysia [July 2018]

Apart from Facebook and Instagram, do you know that Twitter is one of the most used social media platform in Malaysia? With more than 2.2 millions active Twitter users in Malaysia, it has been estimated that it would grow to 2.4 million users in 2019. If your target audience is primarily Malay, you have all the reason to have your brand appear on Twitter as well. Number of Twitter users in Malaysia from 2014 to 2019 (in millions) Source: https://www.statista.com/statistics/490591/twitter-users-malaysia/…

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04 Jul: 6 Digital Marketing New Updates You Must Know! [July 2018]

Instagram TV To celebrate one billion Instagram users, Instagram is launching IGTV. What’s cool about this IGTV? You can now upload a video as long as 10 minutes. The extended video duration/play time means you can let audience watch more of your products and services. Another key highlight is Instagram now emphasizes on vertical videos to give mobile users a better experience while they’re holding their smartphones vertically. If you already have several videos, we highly recommend you to make…