Blog

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Still follow the traditional marketing funnel? It’s time for a change!

Human behaviour keeps changing; people respond differently based on situation and time. If you’re still using the traditional marketing funnel for your digital marketing campaigns, it’s time to evaluate your strategy. Today, people are no longer following a linear path from awareness to consideration to purchase. For more details, I highly recommend read the post from Think with Google: How Intent is Redefining The Marketing Funnel. But of course, there is not a universal marketing funnel for all products and…

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Google Analytics Workshop – Exabytes Digital Day

SELANGOR, SEPTEMBER 27, 2018 – Finally, we fulfilled the overwhelming requests from our valued customers — the Google Analytics Workshop was organized, with 120+ participants showing up at the workshop venue, CO3 Social Office, a place sponsored by the co-organizer of this event, CO3 Social Office Sdn Bhd. To cater for the learning needs of participants with different levels of knowledge in Google Analytics, the organizer had decided to split the workshop into two target audiences: 1) Google Analytics for…

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9 Free Online Design Tools for your Digital Marketing Content

When thinking about design tools, one single golden standard software is Adobe Photoshop. However, you need certain time to explore and learn the software, assuming you know nothing about it. Many beginners might feel it’s too complicated and time consuming, not to mention the software charges a monthly subscription fee. Who doesn’t love free stuff? Luckily, when it comes to graphic design for your website, or digital marketing content, there are so many free software with high quality features. One…

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10 Most Followed Twitter Accounts in the World [Infographic]

Ranked after Facebook, Twitter is the 2nd largest social media network in the world. The primary difference between Twitter & Facebook is the limitation on the total characters of “Tweets”, which is 280 characters (increased from the previous 140 characters). Today, Twitter’s global total monthly users is around 335 millions, according to Statista. Only 3 persons in the world have more than 100 million Twitter followers: Katy Perry: 106M Justin Bieber: 104M Barack Obama: 102M Feel free to share this…