Blog

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Get Spotted Even During Haze

Ever wondered how people with bad eyesight look at things? Well wonder no more, now you can experience blurry vision with the added touch of faint smoke smell thanks to haze. Yup, it’s haze season again. 11 months out of a year, Malaysia never fails to captivate your heart with its breathtaking beauty but the one remaining month, you will literally struggle to catch your breath due to the thick polluted air that the country experiences. However, it’s not all…

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Combine Storytelling in Marketing : Part 2

Many people assume that storytelling in marketing is a relatively new concept but believe it or not, we’ve been doing it for decades! How else can a person relate to what you have to say and understand your product better? During the EIMS 2019 that Exabytes conducted last month, this was one of the interesting topics that were discussed by speaker Roberto Cumaraswamy. For those who are not familiar with who he is, Roberto is a Marketing Consultant and trainer…

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Increase Sales Conversion Using Digital Storytelling: Part 1

Learn how to increase sales conversion via digital storytelling. Lucky for us, through digital marketing we get to reach a large audience very easily but the problem for most marketers seems to be retaining the audience. So you’ve managed to reach them but how do you make them listen? When I was in EIMS 2019 earnestly jotting down tips of the trade for Digital Marketing, I learned a couple of very important things when it comes to storytelling (see, I…

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EIMS 2019: Cutting-edge Digital Marketing

When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019. With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging….