Blog

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Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…

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Service Tax on Digital Service (SToDS) / Digital Service Tax

As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means any service that is delivered or subscribed over the internet or…

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How can I utilize the “People also ask” questions on Google for SEO?

What is “People also ask” on Google? The “People also ask” (PAA) box is a search engine result page (SERP) feature that has appeared on Google for quite some time. When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile). *I will use the search keywords ‘external monitor’ as the example throughout this post. The structure of “People also ask” contains around four related questions to the keyword you search,…

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Top 8 Digital Marketing Trends for 2020

In just a blink of an eye 2019 is almost coming to an end and we move forward in entering a new era of Business 4.0. For those of you are not in the loop, Business 4.0 is the result of Industry 4.0, the fourth evolution of how industries are enhanced and modified to fit that current era’s needs using the technology that is available at our disposal. Essentially what it means is that businesses are required to adopt as…