Blog

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Branding Strategies for Startups To Do Immediately!

People in the Marketing industry constantly use the term Branding or Brand Strategies but what does it actually entitle? What are the steps needed to make sure your business stands out from the crowd, especially if you’re a young startup? These are some of the things that we discussed in the #TECH Kampar 2020 event this month. Held at the Universiti Tunku Abdul Rahman (UTAR) Kampar campus, on the 4th March 2020, the event hosted several companies who were able…

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Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…

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Digital Service Tax 2020 and Withholding Tax in Malaysia

*LATEST UPDATE: NO MORE DIGITAL SERVICE TAX FOR EXABYTES DIGITAL SERVICES As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means…