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Chinese New Year – CNY 2020 Video Ads in Malaysia [Compilation]

It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.  From funny ones that make us laugh…

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Digital Service Tax 2020 and Withholding Tax in Malaysia

*LATEST UPDATE: NO MORE DIGITAL SERVICE TAX FOR EXABYTES DIGITAL SERVICES As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means…

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How can I utilize the “People also ask” questions on Google for SEO?

What is “People also ask” on Google? The “People also ask” (PAA) box is a search engine result page (SERP) feature that has appeared on Google for quite some time. When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile). *I will use the search keywords ‘external monitor’ as the example throughout this post. The structure of “People also ask” contains around four related questions to the keyword you search,…