SME Digital Summit: How to Make 1 million views from webinar?

With an ongoing pandemic and social distancing, engaging with your audience and even your team members is a difficult task. One particular way that has taken the industry by storm is webinar! Even though webinars were common on an international avenue, in Malaysia it was relatively unheard off before now. Based on Webopedia’s definition, a webinar is essentially a web-based seminar or presentation that can be done over video conferencing software. Did you know that almost 73% of B2B marketers…

Part 1: Branching into Digital Transformation for SME post-Covid 19

The year 2020 has been an upheaval from the very beginning, especially in Malaysia. From the political change we experienced with a new government to the spread of a global pandemic, it has been a difficult year, to say the least. Over the last couple of months, the phenomenon that is Covid-19 has been the most discussed topic worldwide. Not only has it taken a toll on people’s health but also on the economy. It is sad to see so…

Hari Raya 2020 Video Ads in Malaysia [Compilation]

For obvious reasons, this year’s Hari Raya is not the same as the years before. With the Conditional Movement Control Order (CMCO) still in place, many of our fellow Muslim friends are unable to visit their family and loved ones this Raya. Hence, many families have resorted to virtual Balik Kampung due to the ban on interstate travel as well. Admittedly, we are in rough times but that doesn’t mean there is no light at the end of the tunnel….

Google: Mobile-First Indexing for All Websites by Sep 2020

Finally, Google announced mobile-first indexing, which would be applied to all websites by September 2020.

In fact, it’s already been 4 years since the early stage of experimenting and implementing mobile-first indexing for Google search.

Why does Google search emphasize so much on mobile?