Blog

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5 Steps to Build a Digital Marketing Plan

Due to the emergence of the COVID-19 pandemic around the world in 2020, it’s no secret that going online is the future. The rate of business digitalization transformation is rising exponentially, and the trend is set to continue in many years to come. It doesn’t matter if it’s for a long term or short term digital marketing project – a plan is essential for every successful marketing campaign. With good teamwork, building a transparent, clear and defined digital marketing plan…

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SME Digital Summit: How to Make 1 million views from webinar?

With an ongoing pandemic and social distancing, engaging with your audience and even your team members is a difficult task. One particular way that has taken the industry by storm is webinar! Even though webinars were common on an international avenue, in Malaysia it was relatively unheard off before now. Based on Webopedia’s definition, a webinar is essentially a web-based seminar or presentation that can be done over video conferencing software. Did you know that almost 73% of B2B marketers…

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Part 1: Branching into Digital Transformation for SME post-Covid 19

The year 2020 has been an upheaval from the very beginning, especially in Malaysia. From the political change we experienced with a new government to the spread of a global pandemic, it has been a difficult year, to say the least. Over the last couple of months, the phenomenon that is Covid-19 has been the most discussed topic worldwide. Not only has it taken a toll on people’s health but also on the economy. It is sad to see so…

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Hari Raya 2020 Video Ads in Malaysia [Compilation]

For obvious reasons, this year’s Hari Raya is not the same as the years before. With the Conditional Movement Control Order (CMCO) still in place, many of our fellow Muslim friends are unable to visit their family and loved ones this Raya. Hence, many families have resorted to virtual Balik Kampung due to the ban on interstate travel as well. Admittedly, we are in rough times but that doesn’t mean there is no light at the end of the tunnel….