Blog

Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.  
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25 Jun: WWW or Without WWW – Which works better for my website SEO?

This is one of the all-time favourite questions among new website owners. While many have already researched and decided to buy a new domain name for the website, most of them are still undecided on whether “to www” or “not to www”? The quick answer? Search engines such as Google DOES NOT give SEO advantage on whether you’re using www or not. In fact, Google has said that it all depends on your preference. What is the best practice? The…

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18 Jun: RED “Not Secure” Warning for HTTP Websites Starting OCT 2018 – Google Chrome

Have you noticed the “Not Secure” warning in the search bar in Google Chrome for websites that have not adopted HTTPS encryption? Beginning July 2018, Chrome will mark all HTTP sites as “Not secure”. In the next update, Chrome 68 will fully display the “Not Secure” notice. In fact, Google Security Blog already published the same warning in February 2018.   RED “Not Secure” for HTTPS Websites We knew that Google really takes HTTPS usage seriously when the Chromium Blog…

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14 Jun: 4 Lessons Learned After Watching Malaysia Hari Raya Video Ads

As a Malaysian, one of my favourite things is being able to celebrate various festivals and holidays. In fact, Malaysia has multiple public holidays (up to 20 days of public holidays) in a year. As usual, every festive season presents a golden opportunity for businesses to spread brand awareness. Personally, my favorite are still the videos made by Yasmin Ahmad, one of the best film directors in Malaysia as her videos always touched the heart of many Malaysians even today….

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11 Jun: FB & IG Ad Strategy Sharing to Selangor Accelerator Programme Startups

SELANGOR, JUNE 9, 2018 – The sharing is exclusively for Selangor Accelerator Programme (SAP), who are ready for their first pitch to become the top ten! This time around, the Digital Marketing Manager of Exabytes Digital, Jerrick Yeoh shared case studies, real life scenarios and the latest tricks of Facebook and Instagram Advertising.     All in all, the startups were very active in asking questions and engagement was fantastic for the quiz in the sharing session. For example, when…

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23 May: Selangor Accelerator Programme 2018 – SEO Training for Startups

SELANGOR, MAY 20, 2018 – Exabytes Digital is proud to be the part of the Selangor Accelerator Programme (SAP) 2018, an intensive 4-month programme to the startup in the country. The SEO training is in the “Acceleration” stage where all participating startups get to meet experienced mentors and industry leaders to increase their chances of joining the international pitching competition in September this year. Exabytes as one of the partners of SITEC (Selangor Digital Creative Centre), the organizer of this…

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21 May: Facebook F8 Conference: What You Need To Know

Each year, Facebook organizes a developer conference, Facebook F8 to showcase their latest technology. As usual, everyone is anticipating the announcements and new updates from Mark Zuckerberg on some of the most popular apps in the world, such as Facebook, Instagram, Messenger and WhatsApp. This year, one of the most anticipated highlights is no doubt the new dating app feature in the upcoming Facebook App. Could this mark the end of Tinder? Let’s wait and see the response when it’s…

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14 May: Is Your Business On Instagram Yet?

It’s true that an image speaks a thousand words, and that is why Instagram has slowly become one of the best marketing tools for every business owner. With Instagram you can accumulate your followers who will then become your fan base and ambassadors to promote your brand/business. There is no denying that customers today are easily motivated by images rather than words/text. And this is why businesses should consider leveraging their marketing not only using Facebook, but also Instagram.  …

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26 Apr: Facebook Video Ads – The Ultimate Guide & Best Practices

What is Facebook Video Ads? Do you like watching videos on Facebook? Chances are rather high that the video you consume on Facebook either on web or app, is Facebook Video Advertisements. Indeed, online users love watching videos that provide interesting ideas, giving good value, providing learning opportunities and entertainment. Moreover, we had seen numerous studies highlighting the importance of videos on social media: 100 million hours of videos are watched each day on Facebook. (TechCrunch) 500 million people watch…

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18 Apr: How Do I Choose The Right Facebook Campaign Objective?

Have you ever been confused when there’s SO many Facebook campaign objectives to choose from? Fret not; you’re not the only one! All of us have been there, done that. Each of the objectives serves to different stages of your business  goals. Which means-first you have to understand the basic marketing funnel & learn where your business is positioned at. Once you’ve point out that; you move on to identifying what are your marketing goals. What result you’d expect to…

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13 Apr: Digital Marketing Sharing at Universiti Sains Malaysia (USM)

PENANG, APRIL 11, 2018 – As part of teaching and sharing more about the digital marketing to education sectors, School of Computer Sciences of Universiti Sains Malaysia (USM) has invited Exabytes Digital to become a speaker. We felt very honoured to be invited for the 2 hours session from 9.00am-11.00am, talking to the CMT421 – E-Business Strategy students. Martin Tang, the Digital Marketing Specialist of Exabytes Digital, shared on the real world knowledge about digital marketing during that session. To…