Many people assume that storytelling in marketing is a relatively new concept but believe it or not, we’ve been doing it for decades! How else can a person relate to what you have to say and understand your product better? During the EIMS 2019 that Exabytes conducted last month, this was one of the interesting topics that were discussed by speaker Roberto Cumaraswamy. For those who are not familiar with who he is, Roberto is a Marketing Consultant and trainer…
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Our most current advice, updates, reviews on digital marketing cover the most important channels to grow your business online.
Learn how to increase sales conversion via digital storytelling. Lucky for us, through digital marketing we get to reach a large audience very easily but the problem for most marketers seems to be retaining the audience. So you’ve managed to reach them but how do you make them listen? When I was in EIMS 2019 earnestly jotting down tips of the trade for Digital Marketing, I learned a couple of very important things when it comes to storytelling (see, I…
When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019. With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging….
When I became a digital marketer in Malaysia, I very quickly realise that time is a luxury you can’t afford. It seems like that’s the case around the globe too. On an average day, creating a social media post and thinking of the caption is sap sap sui (super easy) but with several campaigns and content pending the last thing you want to do is design and come up with catchy phrases. That’s why we take all the help…
This definitely may sound like a wild post but please bear with me while I let you in on some great inside scoop about digital marketing that is rarely discussed. Before I start ranting about all the do’s and don’ts I’m sure some of you are wondering what on earth is Area 51? In short, Area 51 is a US Air Force Military base in the state of Nevada that only grants access to specially authorised personnel. Since the activities/testing…
Business logistics has always been a tricky thing to figure out. That’s why Exabytes conducted an informative workshop appropriately named The Ultimate Guide To How You Can Export Cost Effectively on the 4th of July 2019 at Suntech @ Penang Cybercity. With brilliant panelists like Catherine Chan, the Regional Channel Partner Manager of Alibaba.com, Ong Chin Kian & Ong Chin Keong, the Director and Founder of Transcargo Worldwide, David Ang, the Director of Newton R&D, and Nhu Nguyen, the…
If you’re an active user of LinkedIn, the largest professional social media platform in the world, you may have already noticed that the user experience is becoming more and more like Facebook. From the launch of native LinkedIn video in 2017 to LinkedIn live on February 2019 (not open to all members and still need to apply in order to use their live video broadcasting), we can see many similarities. The latest feature (or a modified feature of Facebook) is…
The majority of Hari Raya Ads of 2019 have incorporated humor/comedy into their YouTube videos. Happiness and family values are some of the strongly emphasized elements in the largest festive season in Malaysia. Warning: Some of the videos will make you laugh till you cry, especially towards the end of the videos. There is no denying that video marketing has already become the norm or trend during major festivals or big occasions in Malaysia. Many big brands invested on full…
For those who are not familiar with IGTV, it’s actually a new feature from Instagram to let users watch long-form videos. Verified accounts can upload up to 60 minutes long via a computer while the maximum duration for normal news feeds on Instagram only last for 60 seconds per clip. Obviously, the intention of this update is to compete with YouTube, the largest video sharing platform in the world. Instagram said the vertical orientation made sense for the mobile-first platform,…
Facebook is working hard to encourage transparency by giving us more information on all the Facebook ads we see. Launched on 28 March 2019, now all worldwide users have a better way to learn about Facebook Ads (how the best FB Ads are designed, FB Ads strategies, etc). The new feature is called Facebook Ad Library. Read the full announcement here: https://newsroom.fb.com/news/2019/03/a-better-way-to-learn-about-ads/ Finally, by typing the Facebook page name, topics or organization, the new tool will display all active Facebook…