It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads! Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal. From funny ones that make us laugh…
Martin Tang
*LATEST UPDATE: NO MORE DIGITAL SERVICE TAX FOR EXABYTES DIGITAL SERVICES As stated at the “Guide on: Digital Services” as issued by the Royal Malaysian Customs Department: “Effective 1st January 2020, service tax shall be charged and levied on any digital service provided by a foreign registered person (FRP) to any consumer in Malaysia.” This implementation comes into effect for digital advertising services such as Facebook Ads, Google Ads, Linked Ads in Malaysia. What is Digital Services? “Digital service” means…
What is “People also ask” on Google? The “People also ask” (PAA) box is a search engine result page (SERP) feature that has appeared on Google for quite some time. When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile). *I will use the search keywords ‘external monitor’ as the example throughout this post. The structure of “People also ask” contains around four related questions to the keyword you search,…
Thanks to the invitation by Developer Circle Penang community, especially Mr. Gooi Liang Zheng (the Penang Lead of Facebook Developer Circle), I had the opportunity to share my SEO knowledge to fellow members. The SEO & Marketing Meetup took place at aCAT Penang, Georgetown. The two speakers of the event were Calvin Lee and myself. As the first speaker, I was delighted to share on Structured Data about search engine optimization (SEO). Calvyn Lee took the stage later and shared…
If you’re an active user of LinkedIn, the largest professional social media platform in the world, you may have already noticed that the user experience is becoming more and more like Facebook. From the launch of native LinkedIn video in 2017 to LinkedIn live on February 2019 (not open to all members and still need to apply in order to use their live video broadcasting), we can see many similarities. The latest feature (or a modified feature of Facebook) is…
The majority of Hari Raya Ads of 2019 have incorporated humor/comedy into their YouTube videos. Happiness and family values are some of the strongly emphasized elements in the largest festive season in Malaysia. Warning: Some of the videos will make you laugh till you cry, especially towards the end of the videos. There is no denying that video marketing has already become the norm or trend during major festivals or big occasions in Malaysia. Many big brands invested on full…
For those who are not familiar with IGTV, it’s actually a new feature from Instagram to let users watch long-form videos. Verified accounts can upload up to 60 minutes long via a computer while the maximum duration for normal news feeds on Instagram only last for 60 seconds per clip. Obviously, the intention of this update is to compete with YouTube, the largest video sharing platform in the world. Instagram said the vertical orientation made sense for the mobile-first platform,…
Facebook is working hard to encourage transparency by giving us more information on all the Facebook ads we see. Launched on 28 March 2019, now all worldwide users have a better way to learn about Facebook Ads (how the best FB Ads are designed, FB Ads strategies, etc). The new feature is called Facebook Ad Library. Read the full announcement here: https://newsroom.fb.com/news/2019/03/a-better-way-to-learn-about-ads/ Finally, by typing the Facebook page name, topics or organization, the new tool will display all active Facebook…
PENANG, April 25 – Alibaba.com is partnering Exabytes as the new official channel partner in the northern region of Malaysia. The Launch Ceremony held at The Light Hotel, Seberang Jaya, Penang was attended by over 200 guests who witnessed the collaboration of Alibaba.com and Exabytes to boost exports by Malaysian SMEs. As part of the new partnership, Alibaba.com appointed Exabytes as an authorised Global Gold Supplier (GGS) membership Channel partner. This service would enable businesses like SMEs to tap into…
There is no denying that Instagram is getting higher popularity than Facebook as the main social media platform for younger generation, especially the millennium.
As the digital age evolves, new channels such as influencer marketing sometimes performs even better than Facebook Ads at a lower cost. Presenting to you the top 10 most followed Instagram users in the world as of April 2019.
All of them have more than 100 millions Instagram followers.