Blog

#
Top 5 Facebook Advertising Mistakes

Ad Frequency Most advertisers do not look at the ad frequency when they advertise their campaigns. Having an Ad Frequency above 3 can mean that your audience will be seeing your ad at least 3 times. More often than not, high ad frequency works well for brand awareness but not for the conversion rate. It may cause your campaign to become less cost effectiveness as you are targeting the same people with the same message, and expecting different results at…

#
8 Landing Page Mistakes which Cause Low Conversion Rate

1 Navigation Bar Distraction When it comes to landing pages, the ultimate goals are to have visitors understand the main message and hopefully execute your request, for example, submitting a form, completing a purchase or downloading something after filling out a form. Many often misunderstand that landing pages should also have the menu bar, like what is seen on websites, but this actually increases the tendency for visitors to click away from your page or bounce to other pages. It’s…

#
Most Popular Facebook Pages in Malaysia 2018

There is no denying that Facebook is still the ‘king’ of social media platform, especially in Malaysia. In 2014, the total of Facebook users in Malaysia had exceeded 10 millions, and is expected to grow steadily till 15 millions in 2022. Do you know which Facebook Pages are the most preferred by these millions of Malaysians, and rank the highest for both men and women? Check it out! *All the ranking are obtained from the Facebook Audience Insights at 7…

#
Fruitful Digital Marketing Knowledge Sharing at Wawasan Open University

PENANG, MARCH 6, 2018 – Wawasan Open University (WOU) has invited Exabytes Digital to share about the latest digital marketing trends, tips and real life examples to their students and lecturers. The sharing session, which lasted for 2 hours from 2.30pm-4.30pm, was presented by Martin Tang, the Digital Marketing Specialist of Exabytes Digital, and followed by Jerrick Yeoh, the Digital Marketing Manager of Exabytes Digital. Both of them shared a wide range of topics, from the basics of each digital…