Blog

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Digital Marketing Sharing at Universiti Sains Malaysia (USM)

PENANG, APRIL 11, 2018 – As part of teaching and sharing more about the digital marketing to education sectors, School of Computer Sciences of Universiti Sains Malaysia (USM) has invited Exabytes Digital to become a speaker. We felt very honoured to be invited for the 2 hours session from 9.00am-11.00am, talking to the CMT421 – E-Business Strategy students. Martin Tang, the Digital Marketing Specialist of Exabytes Digital, shared on the real world knowledge about digital marketing during that session. To…

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WHY Outsource Your Digital Marketing?

As we know, many businesses already made the move to leverage on digital channels, such as social media, Google search, email and their website to stay connected with their existing and potential customers. As statistics show that people spend twice as much time as before on digital devices instead of visiting physical shops, it’s undeniably true that Digital marketing has become more and prevalent and efficient than offline marketing. 1. Access to the latest and most advanced digital marketing technology…

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Can Your Business Go Viral With “Crispy Chicken Rendang Skin”?

Recently, a Malaysian-born woman who took part in the reality TV show, MasterChef UK was eliminated. The reason: the chicken skin needs to be “crispy” for Rendang. The news suddenly became viral as many netizens keep commenting and publishing their opinions about the decision of the MasterChef judge. In this post, let me share with you how this news could go viral, and let’s check out how you can learn and apply it to your business.   Viral Marketing Obviously,…

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It’s Live Now → Mobile-First Indexing

What is Mobile-first indexing? According to the Google Webmaster Central Blog, mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content from now onwards. Google has…