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Have you ever wondered what makes people share contents on the Internet? How do some images, articles or videos get so many shares, while others seem to never have a chance? Well, the answer to these questions is EMOTION. Emotion is a powerful trigger which is used by many advertising agencies out there. And this powerful tool can be used in Content Marketing. Emotions do not only affect what we share but also our buying decisions, including what we choose…

No kidding! There are over 40 Chinese New year video ads for this year! Some brands/businesses even have 2 videos dedicated for this festive season. Unlike previous years, the willingness to invest in professional video ads is higher among various brands in Malaysia. More and more businesses have realized the importance of brand awareness and video ads are no doubt, one of the best options. In fact, it’s a great idea to advertise via YouTube Ads, Facebook Ads, Instagram Ads…

*LATEST UPDATE: NO MORE DIGITAL SERVICE TAX FOR EXABYTES DIGITAL SERVICES What is Withholding Tax? Withholding tax is an amount withheld by the party making payment (payer) on income earned by a non-resident (payee) and paid to the Inland Revenue Board of Malaysia. ‘Payer’ refers to an individual/body other than individual carrying on a business in Malaysia. He is required to withhold tax on payments for services rendered/technical advice/rental or other payments made under any agreement for the use of…

Some say every digital marketer needs to go through a long process and journey to excel in the digital marketing career. That is in fact, very true. To become a good digital marketer in 2019, one needs to have a good foundation on the marketing concept. From websites, content creation, Google Ads, Facebook Ads, Insta stories, LinkedIn, podcasts, video advertising, SEO, chatbots and email marketing, we, the digital marketers need to know almost everything. For small businesses and startups, most…