Blog

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It’s Live Now → Mobile-First Indexing

What is Mobile-first indexing? According to the Google Webmaster Central Blog, mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content from now onwards. Google has…

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A/B Testing: Drive More Conversions by Understanding Your Customers

What is A/B Testing? A/B testing is one of the most powerful marketing techniques to test and figure out which strategy or promotion works best for you. You can test anything from your search ads copy, banner design, website layout, add to cart button colour, to almost everything imaginable! At the end of the test, the one that offers the most number of conversions or the best conversion rate gets the crown. For example: The image above illustrates 2 websites…

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What Are the Latest Social Media Updates? [March 2018]

If you’re a social media marketer who always strives to succeed on social media platforms, keeping up with the new feature updates and putting them into full use are extremely important. Yes, at Exabytes Digital, it’s our job to explore all possibilities and make full use of all the latest technology and tools on the social media to bring more value to our customers. In this blog post, I will summarize all the latest social media updates that you should…

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Learn From 123,599 Facebook Ad Examples for Free

Every advertiser should know that a well-designed Facebook Ad is essential to increasing the effectiveness of a social media marketing campaign. In fact, the first thing any business would want to find out about their competitors would be the advertisements they are using, and how well are they using them. Fortunately, if you want to find out your competitors’ Facebook Ads, you can use the free tool from AdEspresso to search their vast collection of ads for free. It’s always…