Priscilla

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: Hari Raya 2020 Video Ads in Malaysia [Compilation]

For obvious reasons, this year’s Hari Raya is not the same as the years before. With the Conditional Movement Control Order (CMCO) still in place, many of our fellow Muslim friends are unable to visit their family and loved ones this Raya. Hence, many families have resorted to virtual Balik Kampung due to the ban on interstate travel as well. Admittedly, we are in rough times but that doesn’t mean there is no light at the end of the tunnel….

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: Branding Strategies for Startups To Do Immediately!

People in the Marketing industry constantly use the term Branding or Brand Strategies but what does it actually entitle? What are the steps needed to make sure your business stands out from the crowd, especially if you’re a young startup? These are some of the things that we discussed in the #TECH Kampar 2020 event this month. Held at the Universiti Tunku Abdul Rahman (UTAR) Kampar campus, on the 4th March 2020, the event hosted several companies who were able…

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: Top 8 Digital Marketing Trends for 2020

In just a blink of an eye 2019 is almost coming to an end and we move forward in entering a new era of Business 4.0. For those of you are not in the loop, Business 4.0 is the result of Industry 4.0, the fourth evolution of how industries are enhanced and modified to fit that current era’s needs using the technology that is available at our disposal. Essentially what it means is that businesses are required to adopt as…

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: Get Spotted Even During Haze

Ever wondered how people with bad eyesight look at things? Well wonder no more, now you can experience blurry vision with the added touch of faint smoke smell thanks to haze. Yup, it’s haze season again. 11 months out of a year, Malaysia never fails to captivate your heart with its breathtaking beauty but the one remaining month, you will literally struggle to catch your breath due to the thick polluted air that the country experiences. However, it’s not all…

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: Combine Storytelling in Marketing : Part 2

Many people assume that storytelling in marketing is a relatively new concept but believe it or not, we’ve been doing it for decades! How else can a person relate to what you have to say and understand your product better? During the EIMS 2019 that Exabytes conducted last month, this was one of the interesting topics that were discussed by speaker Roberto Cumaraswamy. For those who are not familiar with who he is, Roberto is a Marketing Consultant and trainer…

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: Increase Sales Conversion Using Digital Storytelling: Part 1

Learn how to increase sales conversion via digital storytelling. Lucky for us, through digital marketing we get to reach a large audience very easily but the problem for most marketers seems to be retaining the audience. So you’ve managed to reach them but how do you make them listen? When I was in EIMS 2019 earnestly jotting down tips of the trade for Digital Marketing, I learned a couple of very important things when it comes to storytelling (see, I…

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: EIMS 2019: Cutting-edge Digital Marketing

When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019. With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging….

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: Social Media Post Design In 28 Seconds?!

When I became a digital marketer in Malaysia, I very quickly realise that time is a luxury you can’t afford. It seems like that’s the case around the globe too. On an average day, creating a social media post and thinking of the caption is sap sap sui (super easy) but with several campaigns and content pending the last thing you want to do is design and come up with catchy phrases.   That’s why we take all the help…

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: Raid Area 51 of Digital Marketing

This definitely may sound like a wild post but please bear with me while I let you in on some great inside scoop about digital marketing that is rarely discussed. Before I start ranting about all the do’s and don’ts I’m sure some of you are wondering what on earth is Area 51? In short, Area 51 is a US Air Force Military base in the state of Nevada that only grants access to specially authorised personnel. Since the activities/testing…

: The Ultimate Guide To How You Can Export Cost Effectively 2019

  Business logistics has always been a tricky thing to figure out. That’s why Exabytes conducted an informative workshop appropriately named The Ultimate Guide To How You Can Export Cost Effectively on the 4th of July 2019 at Suntech @ Penang Cybercity. With brilliant panelists like Catherine Chan, the Regional Channel Partner Manager of Alibaba.com, Ong Chin Kian & Ong Chin Keong, the Director and Founder of Transcargo Worldwide, David Ang, the Director of Newton R&D, and Nhu Nguyen, the…