With an ongoing pandemic and social distancing, engaging with your audience and even your team members is a difficult task. One particular way that has taken the industry by storm is webinar! Even though webinars were common on an international avenue, in Malaysia it was relatively unheard off before now. Based on Webopedia’s definition, a webinar is essentially a web-based seminar or presentation that can be done over video conferencing software. Did you know that almost 73% of B2B marketers…
Priscilla
The year 2020 has been an upheaval from the very beginning, especially in Malaysia. From the political change we experienced with a new government to the spread of a global pandemic, it has been a difficult year, to say the least. Over the last couple of months, the phenomenon that is Covid-19 has been the most discussed topic worldwide. Not only has it taken a toll on people’s health but also on the economy. It is sad to see so…
For obvious reasons, this year’s Hari Raya is not the same as the years before. With the Conditional Movement Control Order (CMCO) still in place, many of our fellow Muslim friends are unable to visit their family and loved ones this Raya. Hence, many families have resorted to virtual Balik Kampung due to the ban on interstate travel as well. Admittedly, we are in rough times but that doesn’t mean there is no light at the end of the tunnel….
People in the Marketing industry constantly use the term Branding or Brand Strategies but what does it actually entitle? What are the steps needed to make sure your business stands out from the crowd, especially if you’re a young startup? These are some of the things that we discussed in the #TECH Kampar 2020 event this month. Held at the Universiti Tunku Abdul Rahman (UTAR) Kampar campus, on the 4th March 2020, the event hosted several companies who were able…
In just a blink of an eye 2019 is almost coming to an end and we move forward in entering a new era of Business 4.0. For those of you are not in the loop, Business 4.0 is the result of Industry 4.0, the fourth evolution of how industries are enhanced and modified to fit that current era’s needs using the technology that is available at our disposal. Essentially what it means is that businesses are required to adopt as…
Ever wondered how people with bad eyesight look at things? Well wonder no more, now you can experience blurry vision with the added touch of faint smoke smell thanks to haze. Yup, it’s haze season again. 11 months out of a year, Malaysia never fails to captivate your heart with its breathtaking beauty but the one remaining month, you will literally struggle to catch your breath due to the thick polluted air that the country experiences. However, it’s not all…
Many people assume that storytelling in marketing is a relatively new concept but believe it or not, we’ve been doing it for decades! How else can a person relate to what you have to say and understand your product better? During the EIMS 2019 that Exabytes conducted last month, this was one of the interesting topics that were discussed by speaker Roberto Cumaraswamy. For those who are not familiar with who he is, Roberto is a Marketing Consultant and trainer…
Learn how to increase sales conversion via digital storytelling. Lucky for us, through digital marketing we get to reach a large audience very easily but the problem for most marketers seems to be retaining the audience. So you’ve managed to reach them but how do you make them listen? When I was in EIMS 2019 earnestly jotting down tips of the trade for Digital Marketing, I learned a couple of very important things when it comes to storytelling (see, I…
When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019. With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging….
When I became a digital marketer in Malaysia, I very quickly realise that time is a luxury you can’t afford. It seems like that’s the case around the globe too. On an average day, creating a social media post and thinking of the caption is sap sap sui (super easy) but with several campaigns and content pending the last thing you want to do is design and come up with catchy phrases. That’s why we take all the help…