Blog

#
Learn From 123,599 Facebook Ad Examples for Free

Every advertiser should know that a well-designed Facebook Ad is essential to increasing the effectiveness of a social media marketing campaign. In fact, the first thing any business would want to find out about their competitors would be the advertisements they are using, and how well are they using them. Fortunately, if you want to find out your competitors’ Facebook Ads, you can use the free tool from AdEspresso to search their vast collection of ads for free. It’s always…

#
3 Must-Have Photo & Video Editing Apps for Social Media Marketing

Photo and video editing apps have become something essential on our smartphones. If you just got the new iPhone X (Apple fan here ><), you can change it to a little photo studio in your pocket. You will be surprised to find out many free apps created by various mobile application development companies just for people like you and me. Judging from the large number of choices, picking the right one will definitely give you an upper hand in photo…

#
Top 5 Facebook Advertising Mistakes

Ad Frequency Most advertisers do not look at the ad frequency when they advertise their campaigns. Having an Ad Frequency above 3 can mean that your audience will be seeing your ad at least 3 times. More often than not, high ad frequency works well for brand awareness but not for the conversion rate. It may cause your campaign to become less cost effectiveness as you are targeting the same people with the same message, and expecting different results at…

#
8 Landing Page Mistakes which Cause Low Conversion Rate

1 Navigation Bar Distraction When it comes to landing pages, the ultimate goals are to have visitors understand the main message and hopefully execute your request, for example, submitting a form, completing a purchase or downloading something after filling out a form. Many often misunderstand that landing pages should also have the menu bar, like what is seen on websites, but this actually increases the tendency for visitors to click away from your page or bounce to other pages. It’s…