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26 Mar: A/B Testing: Drive More Conversions by Understanding Your Customers

What is A/B Testing? A/B testing is one of the most powerful marketing techniques to test and figure out which strategy or promotion works best for you. You can test anything from your search ads copy, banner design, website layout, add to cart button colour, to almost everything imaginable! At the end of the test, the one that offers the most number of conversions or the best conversion rate gets the crown. For example: The image above illustrates 2 websites…