PENANG, MARCH 6, 2018 – Wawasan Open University (WOU) has invited Exabytes Digital to share about the latest digital marketing trends, tips and real life examples to their students and lecturers.
The sharing session, which lasted for 2 hours from 2.30pm-4.30pm, was presented by Martin Tang, the Digital Marketing Specialist of Exabytes Digital, and followed by Jerrick Yeoh, the Digital Marketing Manager of Exabytes Digital. Both of them shared a wide range of topics, from the basics of each digital marketing platform to advanced digital marketing strategies.
The topics of the sharing session were:
Increasing Website Traffic with SEO & SEM (First Section)
- Why is SEO important for my business?
- SEO vs SEM – which one is more suitable for me?
- How to start content marketing that connects with my audiences?
- Guide to launch a successful email marketing
Facebook Advertising 101 (Second Section)
- How much do you understand about Facebook
- Facebook content marketing
- Facebook Ads marketing
One of the highlights of this sharing is the differentiation between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The audience, especially a few lecturers, asked several frequently asked questions about the use of SEM, which includes Google AdWords, and its advertising costs.
Many who have a basic understanding of paid per click (PPC) advertising were amazed by the technology behind the advertising platform. For example, targeted remarketing based on user demographics, preferences, etc can be very accurate and flexible.
Second part of the sharing session focused more on Facebook Marketing. The crowd was exceptionally engaging, especially when the speaker asked the audience on their opinion about the kinds of Facebook design that would bring in the highest numbers of shares.
The sharing session ended with a presentation of souvenirs from (middle) Dr. Chuah Poh Lean, the senior lecturer of the School of Business & Administration of Wawasan Open University who was accompanied by (left) Lilian Yap, the senior lecturer of the School of Business & Administration of Wawasan Open University, to (right) Jerrick Yeoh, the Digital Marketing Manager of Exabytes Digital.
If you look forward to inviting Exabytes Digital to become your speaker for your school, university or event, please do not hesitate to contact us. Feel free to reach us anytime!