15 Free Email Marketing Software

Who don’t like Free stuff? We totally understand for a startup or small business, every penny count and it’s wise to utilize every penny efficiently. If you’re searching for the most valuable email marketing software, you’ve come to the right post. Presenting to you the 15 Free email marketing software of 2018.

All the tools mentioned below are essentially the free plans with certain limitation. However, if basic functions are all you need for your email marketing campaigns, most free email marketing software below are sufficient for your needs.

1. Mailrelay

Yes, it’s 75,000 emails for free per month with 15,000 subscribers. All you need to do is just follow their Twitter, Facebook and Google+ account to enjoy that. Very economic if you already have huge number of subscribers for your email marketing. Mailrelay is an advanced email marketing platform that lets your create, send and manage your newsletters, and understand your subscribers’ behaviour.

Mailrelay Key features:

• No advertisement
• Technical support
• Simple HTML editor
• Free Templates
• Subscription forms
• Schedule your campaigns
• Autoresponders
• API for developers
• Certified solution
• Automatic control of bounces
• Automatic management of Opt-outs
  

2. SendPulse

With artificial intelligence (AI), hyper-personalization and predictive analysis included in SendPulse, this marketing tool provides multiple additional features and functions. SendPulse help its users to increase the open rate by 50% with the presence of AI in your email marketing campaign. Not to forget they have web push feature and SMS to your users.

SendPulse Key features:

• Resend to unopened
• Segmentation
• A/B Testing
• User Access Levels
• Integration
• Mobile App

3. Benchmark

If you love to click and drag to design your newsletters, Benchmark provides customizable, responsive and beautiful email templates. Furthermore, the extras, such as send surveys, up-to-date analytics with open rate and integration options make your email marketing process simplified and easy.

Benchmark Key features:

• Drag & Drop Editor
• Photo Editing
• Email Templates
• Code Editor
• Marketing Automation
• Signup form
• Polls & surveys
• Report
• A/B Testing
• Always look good with inbox checker
• Integrate with 300+ Apps

4. Campayn

The flexible design features and tech support make this email marketing software trusted by AirBnb, Mercedes-Benz, Avon and more. You can easily create email newsletters that match with your website with professional looking emails. They also have mobile app to allow you to access your reports, and add contact to your email list on the go.

Campayn Key features:

• Email Design: upload custom HTML, add to calendar buttons, add Google Maps Images, attach files
• Contact Manager: segmentation, double opt-in
• Sign Up Forms: website forms, hosted forms, Facebook forms, Popup lightbox forms
• Email Automation: Welcome messages, automated newsletter, saying ‘Happy Birthday’, blog updates
• Email Deliverability
• Reporting: activity, location, devices, ROI Tracking

5. MailChimp

MailChimp is the world’s largest marketing automation platform. Established since 2001, this marketing tool no longer only functions as email marketing but has expanded with even more features. If you want to save time for installation, MailChimp is considered the easiest because its integration library covers most of the popular Content Management System (CMS).

MailChimp Key features:

• Marketing Automation
• Email Templates
• Abandoned Cart
• Landing Pages
• Google Remarketing Ads
• Facebook Ads
• Instagram Ads
• Product Recommendations
• Mobile App

6. Zoho

Zoho Campaigns helps you to build your audience, run targeted email campaigns, and increase your reach. If you need more features for your business, Zoho provides comprehensive business management software especially their customer relationship management (CRM) system. Not to forget Zoho can connect to other business applications for your email marketing.

Zoho Key features:

• Subscriber management
• A/B testing
• Pre-designed templates
• Drag-and-drop editor
• Autoresponders
• Workflow
• Merge tags
• Dynamic Content
• Social Media platform integration
• Real-time analytics
• Mobile App

7. VerticalResponse

Whether you are an e-commerce business owner, small business, blogger, or from a non-profit-organization, VerticalResponse can be very helpful to you. It is trusted by over 1 million businesses for their email marketing needs. Reach up to 40% more of your audience with their automated follow-up emails. VerticalRepsonse is free for non-profit programs if you meet their requirements.

VerticalResponse Key features:

• Easy-to-use editor
• Automated follow-up emails
• Autoresponders and email series
• Advanced reporting
• Landing page builder
• A/B testing
• Test kit
• Surveys
• Integrations
• HTML Editor
• Contact Management
• Scheduling

8. Sendicate

Sendicate makes the process of creating a professional emails, subscriber management and tracking easier. Design in simplicity or customize your newsletters with their full theme system to match your business theme. If you are an iPhone or iPad user, they even have the mobile app you can use to ensure you never miss a subscriber.

Sendicate Key features:

• Professional email design
• Statistics & reporting
• Full template control
• API
• iPhone & iPad app
• Scheduling
• Simple customization

9. TinyLetter

If you just need a clean and straightforward writing experience to send your email, TinyLetter is a suitable personal newsletter service for you. Backed by the people behind MailChimp, TinyLetter is designed for users who don’t need all the business features that come along with MailChimp.

You can make a form to let people sign up for your email, with a custom background for a bit of branding, but there are no templates or other advanced settings to tweak. Good email marketing platform for publishers who want it simple, free and easy to use.

10. MailerLite

One of the most powerful features by MailerLite is their email automation. They also provide its users with a platform to create responsive landing pages from their marketing campaigns. If you need popup functionality, MailerLite has it! Most of the popular web services like Shopify, Facebook, WordPress, EasyStore and more can integrate easily with the platform.

MailerLite Key features:

• Drag-and-drop editor, Custom HTML editor
• Rich text editor
• Free newsletter design templates
• Built-in photo editing feature
• File manage, Subscriber management
• Popups, landing page, embedded forms
• Unsubscribe page builder
• Campaign reports, click maps, opens by location
• Email Automation, RSS Campaign
• Auto resend, A/B split testing, user permission
• iPad subscribe app
• Integrations, developer API

11. Drip

If you run an E-Commerce business, you should definitely try Drip, which offers an intuitive workflow for your sales funnel. The email marketing system can easily send abandoned cart messages with customized emails that drive sales and deepen customer relationship. Not to forget Drip can integrate with Zapier, which gives you even more automation for your marketing campaigns.  

Drip Key features:

• E-Commerce CRM
• Integration
• Tracking
• Marketing Automation
• Personalization
• Analytics & Reporting

12. Mad Mimi

Mad mini has user friendly interface for all marketing niche. It’s suitable for those who are just starting out, or don’t have the need for custom segmentation or advanced analytics. Their pre-made templates are incredible to kick start your email marketing. Mad mini offers a good newsletter editor that with better formatting options and cover a wide range of integration with other apps.

Mad Mimi Key features:

• Mobile-friendly email
• List management
• Reporting & tracking
• Delivery & security
• Third party integration apps

13. Omnisend

Another email marketing tool that focuses to empower E-Commerce merchants to build meaningful connection with their customers. The ready-made integration with popular E-Commerce platforms make the automation workflows become very simple to setup. They aim to turn your visitors into subscribers, and then convert them into shoppers.

Omnisend Key features:

• Signup box, popup, landing page, wheel of fortune
• Discount coupon code, gift box, scratch card
• Cart recovery, order confirmation
• Order follow-up, customer reactivation
• Integrate with popular ecommerce platforms

14. Mailjet

The most unique feature of this platform is probably the ability to leverage transactional emails. Mailjet offers the tool to build dynamic, personalized and responsive transactional emails for your newsletter solution. Not to forget it also supports all non-profits with a 20% discount.

Mailjet Key features:

• Unlimited contact storage
• Drag-and-drop template builder
• Beautiful responsive templates
• Simple personalization functionality
• Real-time statistics tracking
• Reliable SMTP Relay

15. SendinBlue

SendinBlue emphasizes on marketing campaigns, transactional messaging and marketing automation. If you need features like SMS messaging service, this email marketing software has it! Users can now streamline customers workflow for their business. Suitable for ecommerce business and websites.

SendinBlue Key features:

• Email Designer
• Contact Management
• Campaign reports
• Marketing automation
• Transactional messaging
• Deliverability
• Integration & API

Summary

With these 15 free email marketing tools, there is no reason not to start your own email marketing campaigns for your ecommerce business, personal blogs, professional services, etc. While the features can somehow be limited for the free plan, some of these companies offer trial period for users to try their premium plans for free.

Oh by the way, are you using other free email marketing software? We’d love to hear about it in the comment below! Feel free to give your reviews or feedback for these tools too.

Happy Emailing!